Here you can see a summary of what happens on the website during your visit: We track your web activity and may use it for marketing purposes. We collect personal data on specific occasions for the purposes of marketing communications, product information, and customer communications. We process the personal data provided by submitting it to integrated systems. We store personal data in our system for market analysis. We perform automatic profiling based on web activity, and your profile may be used for marketing purposes.

Personal data we collect
Gyllene Uttern primarily collects data directly from you as a customer. Examples of personal data we collect include your name and contact details, such as your mobile phone number and email address. The company may update your data from other public registers, such as SPAR, if necessary to maintain good register management.

Gyllene Uttern registers, or may register, your personal data in connection with

• Registration for a service offered via the various platforms provided by Gyllene Uttern.
• When you enter your email address or mobile phone number on the website.
• If you contact us via email, telephone, our websites, or social media.
• If you sign up for the Company's newsletter.
• Your visit to our websites and app, including but not limited to traffic data, location data, web blogs, and other communication data, as well as, for example, the IP address, device type, operating system, and browser type used for the visit.

Collection with consent
By filling out a consent form on the website (e.g., subscribing to newsletters, taking advantage of offers, etc.), you consent to your personal data (e.g., your name, phone number, and email address) may be used for marketing purposes for the service that is exposed in connection with where you are asked to fill in your personal data.

We also collect your IP address, geographical location, and interests in order to better tailor our marketing to you.

When you visit our website, you also agree to us placing cookies, both first-party and third-party cookies, on your computer. These cookies track you and your browsing behavior in order to offer you marketing based on your behavior.

How we use collected information
The company processes personal data primarily for the purposes specified below and for any additional purposes specified at the time of collection.

• To fulfill orders for services via one of the platforms offered by the Company.
• Enable good customer service, such as handling your inquiries, correcting incorrect information, or sending information you have requested, e.g., newsletters.
• Information about service orders is stored and analyzed, and forms the basis for offers and discounts as well as general and targeted marketing.
• To be able to manage customer profiles, perform analyses, and conduct market research
• For system administration and to compile statistical data on our users' behavior and patterns, but this does not identify any individual person and is done at an aggregate level.
• To develop, deliver, and improve our products and services by analyzing your behavior on our websites and app.
• Personal data is also used in analysis to perform segmentation/profiling, in order to develop targeted offers and services.
• To send you information and marketing via SMS, email, app, push notifications, or other digital channels such as social media when you have an active customer relationship with us.
• To contact you via app, SMS, email, or post about other offers, promotions, or services that we think may be of interest to you, please note that you can opt out of this marketing at any time.
• To provide you with relevant recommendations, offers, and customized services based on what others with similar behavior patterns have shown interest in, what services you have selected, viewed, and shown interest in.
• To help us develop our website and app to be more useful and to improve your user experience of the platforms offered through the Company by being able to customize the display of the services to the device used.
• To send important messages, such as communications about changes to our terms and policies.

Information that may be disclosed
We may share information with other companies that process data on our behalf in order for us to perform our services, such as analysis, distribution, or other services to maintain and enforce our terms of use and delivery terms. However, all handling of personal data is always subject to high security and confidentiality.

The company only cooperates with partners who process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA, for example by having signed up to the Privacy Shield agreement between the EU and the US.

About cookies
When you use our website and app, personal data may be collected via cookies, for example. However, this is only done with your separate consent. Information about your use and which pages you visit is then stored. This may be technical information about your device and internet connection, such as your operating system, browser version, IP address, cookies, and unique identifiers. When you visit our websites where our services are provided, various technologies may be used to recognize you in order to learn more about our users. This may be done directly or through the use of third-party technology. If you wish to be forgotten on our website, you can clear your cookies on our website according to the instructions provided by the browser you are using.

Legal basis, storage, and deletion of personal data
By providing data to the Company, you give your consent to the Company to register and store data about the service you have purchased and to process the specified personal data for the specified purposes. As the legal basis for processing, the Company will refer to the fulfillment of agreements, legitimate interest, or consent. If the Company uses legitimate interest as a basis, it will only be done for the purposes stated above.

Please note that you can withdraw your consent at any time by contacting us. For contact details, see the Contact Us section.

The processing is carried out in accordance with applicable legislation and means that personal data is not stored for longer than is necessary for the purposes of the processing. The company will store your personal data for as long as you are a customer of ours. Data is deleted when it is no longer relevant or necessary for analysis or direct marketing for the purposes for which it was collected. Certain information may be retained for longer when required by other legal requirements, such as the Accounting Act. All processing of personal data is always carried out with a high level of security and confidentiality.

Your rights
You have rights regarding your personal data and you have the opportunity to influence your information and what is stored. The company will, on its own initiative or at the customer's request, correct any information that is found to be incorrect. You can also request that your information be deleted or its use restricted at any time by contacting us. You can opt out of receiving marketing communications from us at any time by contacting us or by unsubscribing from further communications in emails and text messages that we send you.

You can obtain information about which personal data is registered by submitting a written request for a register extract from the hotel.

Links to other websites
In the event that our website contains links to third-party websites, homepages, or material published by third parties, these links are for informational purposes only. Since the Company has no control over the content of these websites or their materials, we are not responsible for their content. The Company is also not responsible for any damage or loss that may arise from the use of these links.

How to contact us
For further information about personal data processing or if you have any questions, please contact us:
dpo@jula.com

Jula Ab
Att: DPO
Box 363
532 24 Skara